01
Audit the reality
I start by mapping the real workflow, not the idealized one. That includes handoffs, duplicate tasks, hidden dependencies, and the manual steps teams have learned to live with.
Automation & Systems Specialist
Most teams do not
need more tools.
They need systems that actually hold.
I help companies turn messy operations into clear, reliable systems.
From lead capture to onboarding and internal handoff, I design workflows
that reduce manual work, remove bottlenecks, and make daily operations easier to run.
Process design
Workflow automation
Operational clarity
Security-minded delivery
How I work
I build systems teams can run without constant workarounds.
02
Design for handoff
Strong operations do not rely on one person remembering what to do next. I design workflows that are easier to operate, document, and hand over across a team.
03
Connect the stack
Forms, CRMs, schedulers, contracts, email platforms, and internal trackers should support one operational flow, not behave like disconnected subscriptions.
04
Reduce failure points
I pay attention to permissions, fallback paths, broken assumptions, and edge cases so the system keeps working under real operational pressure, not just during setup.
Selected work
Selected systems
and operational redesigns.
Head of Automation & Systems · 2025 - Present
WIT Academy
Online education academy - operations, sales & student lifecycle
- Scope
- Lead capture, sales, contracts, onboarding
- Role
- System design and automation delivery
WIT Academy was relying on manual coordination across the full student journey. I helped redesign the flow so lead capture, qualification, scheduling, contracts, and onboarding worked as one connected system instead of a chain of isolated tasks.
Manual work reduced from ~80% to ~30%
The result was a cleaner operating model with less admin overhead, fewer missed steps, and better visibility across sales and delivery.
Make
Zapier
ActiveCampaign
Pipedrive
Calendly
PandaDoc
Airtable
Freelance
Noble Art
Tattoo studio operating across the US, Canada and Europe
- Focus
- Multi-market funnels and lead routing
- Result
- Cleaner follow-up across services and regions
Built market-specific lead capture and sales flows across multiple regions, then connected follow-up so leads and clients could be tracked consistently instead of being managed separately by market or service line.
WordPress
Zapier
Stripe
Tag Manager
Freelance
Ecoforest
Renewable heating company - Europe, US, Canada & Australia
- Focus
- Localized acquisition and lifecycle messaging
- Channels
- Landing pages and email automation
Designed acquisition flows for different markets and paired them with lifecycle email automation, making lead generation and follow-up more structured across regions.
WordPress
Mautic
Google Sheets
HTML
Freelance
VdanceClub
Online latin dance academy - Bachata, Salsa, Zouk & Kizomba
- Focus
- Bilingual segmentation and campaign operations
- Stack fit
- Commerce and retention working together
Built campaign pages and bilingual automation flows segmented by language, level, and campaign type, helping the business run promotions and retention with more control.
WordPress
WooCommerce
CartFlow
ActiveCampaign
Tools & Technologies
The stack.
Automation
Make
Zapier
n8n
AI
Claude API
Prompt Engineering
AI Workflows
CRM & Ops
ActiveCampaign
Pipedrive
Airtable
Google Sheets
Integrations
Calendly
PandaDoc
Webhooks
REST APIs
Security
Google Cybersecurity Cert
TryHackMe
Web & Content
WordPress
HTML/CSS
Tag Manager
GitHub
Neurona Prestada
Writing about AI, automation, and the operational reality behind both.
Real cases. Clear thinking. No inflated promises.
What matters most to me is what happens after implementation: cost, maintenance, risk,
and whether the system actually helps the team.
Get in touch
If your team has outgrown manual operations, I can help fix the system behind them.
I usually work with companies that need clearer workflows, better tool integration, and less day-to-day dependence on manual coordination.